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How we decide what's ethical

The judgement rests on two layers. First, a verifiable socle: recognised third-party certifications, each issued by a body you can check. Second, a short editorial note adding context — a trade-off, a caveat, a reason a product earns its place.

We never invent authority. A product's ethics are only ever as strong as the labels it holds; the note explains, it doesn't certify. Every certification below links back to its issuer so you can confirm the claim yourself.

⚠ This MVP runs on illustrative seed data. Every mapping shown must be re-verified against the issuing body before this becomes a published guide.

The certifications we recognise